Celso Américo, senior representative of Google Produções – a company dedicated to promoting events and representing new talent – recently revealed, live and by telephone to Norte PODCAST, that the success of the Kadoda style has not generated profits for the production company.
According to Celso, the company does not earn any money from representing the dancers associated with Kadoda. "We are not making money from Kadoda," he stated directly. He explained that all the money obtained from events has been directed to the families of the artists themselves. "We are doing this out of love and social responsibility," he added.
During the conversation, Celso recalled the moment he met Parte Pedra, the young man known as "The King of Kadoda." At the time, the boy lived in precarious conditions, without even a mattress to sleep on. "When we found him, Parte Pedra didn't have a mattress. Today, thankfully, we are creating better conditions for him," he revealed.
Celso Américo's testimony highlights not only the harsh reality behind the glitz and glamour of the stage, but also the importance of community support and investment in local talent, even without immediate financial return.
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