Betyetu Mozambique officially announced this week the addition of two prominent names from the national artistic scene as its new ambassadors: the acclaimed singer MC Roger and the rapper and presenter Dygo Boy Jurus. The partnership was formalized in a ceremony that took place at the company's headquarters in Maputo.
The goal of the collaboration is clear: to strengthen the brand's connection with young audiences, leveraging the strong influence and popularity that both artists exert in the Mozambican entertainment scene. With distinct but equally remarkable trajectories, MC Roger and Dygo Boy Jurus have won the hearts of Mozambicans through their music and charisma.
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Both artists expressed enthusiasm for this new professional phase. They revealed that they approach the challenge with great responsibility and promise to represent the brand with integrity and commitment. Betyetu, in turn, highlighted that the choice fell on figures whose image and energy align with the company's values—namely dynamism, innovation, and closeness to the public.
Beyond institutional representation, the agreement includes promotional activities, active participation in events organized or supported by Betyetu, and involvement in social responsibility initiatives.
By featuring widely recognized and admired personalities, Betyetu reinforces its communication strategy, getting even closer to its consumers and reaffirming its role as a brand attentive to the country's cultural dynamics.
