Mozambican musician and entrepreneur Refiller Boy recently announced that his sparkling wine brand, Lee-Brembo, will be produced in cans.
Refiller Boy revealed that he already has samples of the new canned version of Lee-Brembo, but chose not to release images of the product. This new production phase represents a strategy to make the sparkling wine more accessible to the public and expand its market presence.
Based in South Africa, the artist has used the proximity between the two countries to supply both the Mozambican and South African markets, establishing his beverage brand as a premium option in both territories.
With canned production, Refiller Boy hopes to further expand the reach of Lee-Brembo, making the sparkling wine easier to consume and transport. The new packaging promises to attract a young and modern audience that seeks practicality without sacrificing quality. This initiative also reflects the musician's desire to innovate and diversify the formats of his brand, keeping it competitive in the premium beverage market.
