Justino Ubakka: From Artist to Enterprise – A New Perspective on Mozambican Music

Yesterday a simple artist, today a businessman with a strategic vision. Justino Ubakka transformed his career into... “SUNANGAI PROJECT SOCIEDADE UNIPESSOAL LDA”, showing that music can go beyond the stage and become a truly structured business.

According to the artist himself, every Wednesday the company holds meetings with its team to review activities, analyze goals, align objectives, and discuss strategies. "Every Wednesday, SUNANGAI PROJECT SOCIEDADE UNIPESSOAL LDA sits down for the weekly review," wrote Ubakka, adding that he is proud of his team and the impact music has had on him.

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Ubakka also highlighted the importance of these work meetings, whether in person or online, as collaborative moments that strengthen productivity and drive project growth.

Lessons from the Career of Justino Ubakka

Justino Ubakka's example offers important insights for the arts sector in Mozambique:

  1. Professionalization of Art Treating your career like a formal business allows for greater organization and credibility with partners, sponsors, and investors.
  2. Management and Planning The implementation of regular meetings demonstrates the importance of evaluating results, correcting mistakes, and setting new goals.
  3. Teamwork Artistic success doesn't depend solely on individual talent; it requires a team to support management, marketing, production, and communication.
  4. Career Sustainability Structuring art as a business ensures greater durability in the market and opens up opportunities to explore new business ventures.
  5. Inspiration for Other Artists This movement can serve as an incentive for other Mozambican musicians to rethink how they manage their careers, going beyond improvisation and informality.

Conclusion

By transforming himself into a company, Justino Ubakka shows that an artist can be more than just a music creator: he can also be a manager, entrepreneur, and visionary. SUNANGAI PROJECT It is an example of innovation in the Mozambican cultural landscape and a path that other artists can consider following to raise the level of professionalism in the sector.

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