Jameson Mozambique, one of the most recognized whisky brands in the country, is taking a bold step in strengthening its presence in the local market. The company has officially announced a collaboration with five Mozambican public figures, forming a diverse team of brand ambassadors.
Rappers Cloro and Allan, known for their authentic lyrics and significant influence on Mozambican hip-hop, join forces with digital influencers Armando, Salésio, and Txiobullet, who dominate digital platforms with creative and charismatic content.
The choice of these five names reflects a clear strategy from Jameson: to connect with different audiences through music and digital media. While Cloro and Allan represent the power of rap as a form of cultural expression, Armando, Salésio, and Txiobullet bring the reach and innovation of social media, where their voices are heard by thousands of followers daily.
The ambassadors' mission is to represent the brand at events, advertising campaigns, and, most importantly, in creating content that resonates with consumers. The idea is to use their platforms to creatively convey Jameson's values, expanding the brand's visibility in the national market.
