The rapper Hernâni da Silva has just joined the group of ambassadors of Txilar, solidifying his position as one of the public figures associated with the beer brand. The artist, known for his influence on the Mozambican music scene, is already involved in creating advertising content for the brand, strengthening its presence in the commercial world.

THE Txilar has been relying on big names to represent its product, bringing together digital influencers and artists who help strengthen its identity in the market. With the arrival of Hernâni, the brand adds a prominent name in Mozambican hip-hop, expanding its reach to different audiences.

In addition to his established musical career, Hernâni da Silva has established himself as an influential figure, making him a strategic choice for Txilar. His inclusion on the ambassador team reinforces the connection between music and marketing, demonstrating how major brands have invested in urban cultural figures to connect with consumers.