During a lecture at the X-ellence Institute in Chimoio, the young entrepreneur Yassin Amuji informally raised a topic that deserves attention in the national debate: the discrepancy between notoriety and real impact among young Mozambicans. The scenario he painted with two simple yet revealing questions says a lot about the values that guide new generations today.
“"How many of you know Yassin Amuji?" — only four hands raised.
“"And what about Guyzelh Ramos?" — more than thirty hands in the air.
Yassin, owner of Vilankulo Futebol Clube and a prominent figure in entrepreneurship and social activism, remained almost unknown among the students. On the other hand, Guyzelh Ramos—singer, digital influencer, and event promoter—gained almost immediate recognition. The comparison is not intended to belittle one or exalt the other, but to... to provoke urgent reflection.: Who is influencing young people and with what kind of content?
The importance of visibility in the digital age.
Modern society is profoundly shaped by the digital world. Charisma, social media presence, and the ability to entertain have become valued attributes, often above academic merit, entrepreneurship, and community leadership. Guyzelh Ramos earned his place through authenticity and talent. But, as Yassin suggests, What if this popularity were also used as an educational and transformative tool?
The silent merit and the invisibility of the impact.
Yassin Amuji is an example of young leadership that builds solid structures: companies, sports clubs, foundations, and communication channels. However, like many change agents in Mozambique, his work remains... invisible to a large part of the youth, not due to a lack of impact, but due to a lack of media visibility.
This raises a central question: How can we make merit visible and attractive to young people? Or, How can we connect young people with figures who represent real opportunities for development and transformation?
Popularity and purpose: do they have to be on opposite sides?
Yassin's implicit proposal is clear: It's not about replacing one with the other, but about bringing them closer together.. Imagine a scenario where popular influencers like Guyzelh Ramos bring messages about financial literacy, entrepreneurship, mental health, and civic conduct to schools. The impact would be immense—and it would bridge the gap between what young people want to see and what they need to hear.
Possible paths
- Lectures at educational institutions featuring popular figures.;
- Joint campaigns between entrepreneurs and influencers;
- Educational content platforms with accessible and popular language.;
- Public and media recognition of young leaders who are making a difference in the country.
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Yassin Amuji issued the challenge: Who shapes the values of Mozambican youth today? The debate is not about fame, but about social responsibility and building a more conscious future. If young people are listening to those who are popular, perhaps it's time for the most impactful to also become more visible—and for the most visible to assume a more educational role.
It's an invitation to collaborate, not to compete. And, above all, a call to seize every stage, every follower, and every opportunity to sow the seeds of transformation.
