The clothing brand “Denovo”, created by Mozambican singer Tabasilly, has been gaining increasing prominence and winning the support of several national public figures. The presence of celebrities wearing “Denovo” is a significant demonstration of appreciation for national products and an incentive for more Mozambican artists to launch their own brands, regardless of the sector.
It is increasingly common to find Mozambican celebrities wearing “Denovo” pieces at events, on social media, and in public appearances. This support not only strengthens Tabasilly's brand but also contributes to the growth of the creative economy in the country, promoting local fashion and inspiring future entrepreneurs.
The story of “Denovo” is particularly interesting. The expression “Denovo” was frequently used by Tabasilly in his songs, to the point of becoming a symbol associated with the artist. Taking advantage of this popularity, Tabasilly transformed the expression into his clothing brand, which quickly stood out in the Mozambican market. Today, “Denovo” is synonymous with style and innovation, with a growing number of followers and customers.
The success of “Denovo” serves as a powerful example for other Mozambican artists and entrepreneurs. It shows that with creativity, vision, and community support, it is possible to build brands that not only thrive locally but also have the potential to achieve international recognition. The promotion of national products by public figures creates a virtuous cycle of economic and cultural growth, encouraging more similar initiatives.
