Barbie doll is the new official ambassador for Neuce Mozambique.

The Mozambican digital influencer Barbie Doll was officially announced as Ambassador Neuce Mozambique, one of the leading brands in the paint and decorative solutions segment in the country.

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The announcement was made on the brand's social media channels with enthusiasm and pride, highlighting the start of a collaboration that promises to be as vibrant as the colors offered by Neuce.

“"This partnership not only celebrates the union between two renowned brands, but also represents a shared commitment to offering memorable and colorful moments to our customers," reads the official publication.

Known for her bold, irreverent style and strong presence on digital platforms, Barbie represents a young, creative generation that is increasingly interested in identity, decoration, and personal expression. Values that align with Neuce's positioning.

The partnership already has one project in the spotlight: the transformation of 🎀Miami Mansion🎀, The mansion, where the influencer lives and creates her content, will undergo a visual renovation with Neuce's full support. The project promises to capture the attention of followers and inspire trends in interior design and lifestyle in Mozambique.

Barbie also shared her excitement about this new challenge, showing herself ready for another phase in her journey marked by innovation and authenticity.

This is yet another example of how the Digital influence is transforming marketing in the country., With brands betting on authentic figures who are relatable to the public to represent their values.

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