Mozambican singer Lizha James was sworn in this Thursday as Vice-President of the Creative and Cultural Industries Department of the Confederation of Economic Associations of Mozambique (CTA).
Known for her long and influential career in national music, Lizha will now officially represent the cultural and creative sector within the country's main business organization. Her appointment is seen as a significant step towards strengthening the link between the arts and economic development.
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Lizha James' presence within the CTA structure could contribute to greater appreciation and professionalization of the creative industries, while reinforcing the importance of culture as an engine of economic growth and national identity.
This new role marks a new phase in the artist's career, who over the years has also distinguished herself as an entrepreneur, activist, and promoter of Mozambican talent.
